Not everyone is born with a silver spoon in their mouth. A lot of us need to work in order to survive and live a decent life. While there are a lot of tricks to get rich online, some don’t work for everyone, while some are flat out rip-off schemes. Let me introduce to you these 7 little known tricks to get rich online and it will be supported by the people who have become rich through the internet.
1. Post it on YouTube
Let us not go farther by starting with Justin Bieber. Justin has been on YouTube since he was 12 years old, and until know he is popular and still getting richer every day. Another is Chris Brown’s song “Look At Me Now” by Karmin, which gained popularity in 2011. And look at him now.
This is because when people watch your videos on YouTube, companies or record labels will want you on their side. You can showcase a lot of things in YouTube. You can sing, dance, showcase your DIY and other tutorials or simply talk. Once someone sees that your subscribers are increasing or your views are excessively high, they’ll get in touch with you and pay you for their Ads or other money-making gigs.
2. Sell your stuff or others’ stuff
People can sell online without spending too much for advertisement. Let us take for example the owner of Nasty Gal, an online clothing store, Sophia Amoruso. She began with vintage finds on eBay, and now, she earns millions of dollars every year. If you don’t have a lot of things or you don’t have a product to sell, then resell other people’s products. In this way, you’ll get a percentage or commission for selling them.
3. Rent Your Things
If your heart and mind do not allow you to sell your things, but your wallet or pocket tells you to earn money, find a website that lets you rent your things online. Let us take for example Airbnb. House owners can lease their rooms or spaces for those who are looking for affordable vacation. Just surf on the internet and look what for what you really like.
4. Write your own blog
Travel, food, fashion, news, personal stories- these are most common topics of blogs, but they do work. Pete Cashmore, aside from being a good-looking guy is also rich via his blog called Mashable. With interesting blogs, advertisers or the media may contact you, and yes, you will be paid. Just remember when blogging, find your passion and your writing will come out naturally.
5. Write your own book
Choose your own topic, think of something interesting, sit down and write. Many book authors started sharing their stories online. When readers love it, they can get a chance to publish their own books. And you never know, it could become a movie someday too.
6. Make review or Advertise for other people
Aside from the chance to become a non-paying customer of businesses, you can get a chance to be paid by making a review about them or marketing them online. Just think of all those instagramers who add in their caption when they visit a restaurant or a shop.
7. Get out of your box and introduce a new idea
Mark Zuckerberg, creator of Facebook, Larry Page and Sergey Brin, Google makers, and Sabeer Bhatia, owner of Hotmail. They have proven that bright and new ideas work. So step out of your box and share your idea to the world.
5 Qualities For Affiliate Marketing …
Learn the marketing basics to master affiliate marketing.
More and more people these days are turning to one of the most popular money making, Internet businesses around – the business of affiliate marketing.
However, affiliate marketing basics for beginners can be difficult to identify and understand if you are starting out in this Internet specialty.
In this business, there are no bosses, deadlines to meet, or piles of work that have to be finished by the end of the day. In order to succeed, you only need the necessary tools but you absolutely must master the marketing basics. In order to achieve this, take the time to carefully read the suggestions below. Five Necessary Qualities Pertaining To Affiliate Marketing
There are basically five qualities you can’t do without if you want to make it in the business of affiliate marketing. Below, you’ll find each quality you’ll need.
Desire to Learn Marketing Basics:
The first quality you must possess is the desire to learn, coupled with the willingness to be trained.
Treading through unfamiliar territory is tough indeed, especially if your lacking the right knowledge. This is a combination of the right frame of mind, coupled with a strong work ethic.
When starting out, you’ll need to be willing to keep your eyes and ears open, using the experience of others to learn more as you go. You must learn all that’s necessary in order to at least compete in the world of affiliate marketing.
Invest Time and Effort:
The second quality you must have is the willingness to invest time and effort in helping your business grow, even if you don’t see immediate results. This is in fact a very difficult characteristic to be consistent with when it comes to the continual learning of the marketing basics associated with affiliate marketing.
Even though weeks may pass without hearing good news, it’s very important for anyone who wants to get their foot in the business world and make progress to continually invest time and effort on a consistent basis.
Consistent work is absolutely necessary to constantly learn and progress through the marketing basics and master the art of affiliate marketing.
The third quality you’ll need is determination. If you want to make it in the world of affiliate marketing, you must possess the desire to push yourself forward no matter the obstacle.
The ability to push yourself to greater heights and master the marketing basics will determine what type of future you have in affiliate marketing. Establish a determination to achieve your goals overcoming all obstacles.
The fourth quality you must possess to best understand affiliate marketing is self discipline. If you teach yourself to work everyday with all of your heart and soul, you’ll be that much closer to reaching your goals and making your dreams come true. Be disciplined when it comes to understanding basic marketing concepts.
The last quality you must have is optimism. Bad attitudes will be self-destructive. Obstacles should never discourage an affiliate marketer from pursuing their dreams in order to make life better for themselves or anyone around them.
Maintain a positive, optimistic attitude towards learning as much as possible and you will become very successful with affiliate marketing.
The attitude you have towards the business should always be positive and optimistic because you do have to realize that you’re the only one that will be ultimately responsible towards achieving your desired goals.
If you put the above tips to good use, you’ll go farther than you ever thought possible in the world of affiliate marketing. You’ll need these qualities on a daily basis to succeed as affiliate marketing can be a cutting edge career.
With the above qualities, you will ultimately make money with affiliate marketing.
While learning the basics and understanding affiliate marketing from following the above suggestions, why not get your Free Report that reveals the (dirt cheap) home based business opportunity many use to make $50 a day online, Act Now!
If you are considering being a virtual assistant, it is important for you to understand that not all virtual assistants do the same things or work in the exact same ways. There are a wide range of options in this job field. Here, we’ve provided a list of ten of the most popular (and profitable) virtual assisting jobs. While your dream job may or may not be on this list, it should at least provide a jumping-off point and open your eyes to the many possibilities in front of you.
1. Medical Transcription:
Medical transcriptionists are responsible for listening to recordings of reports made by doctors and various other professionals in the medical field. They then transform these recordings into written reports and, as such, a vast understanding of medical terminology is required. Most jobs in the field request that the virtual assistant have at least two years of experience and/or have graduated from an accredited medical transcription school. Required tools include a Stedman’s Medical Dictionary, a stop/start pedal, a high quality headset, and high speed internet connection.
2. Customer Service:
Some virtual assistants prefer to work in the customer service sector, providing help, advice, taking phone orders and general support to customers of a particular business or company. These jobs do require a quiet working environment (no pet sounds, children, etc.), headset, high speed internet connection and generally require a land line with call waiting disabled.
3. Data Mining/Research:
For many businesses, companies, and other organizations, having relevant facts and figures at their disposal is incredibly important. If you’re a good researcher and can dig up credible information with ease, then working as a data miner might be for you. Responsibilities and necessary skills vary from one position to the next but being able to follow instructions precisely, familiarity with how to use search phrases to bring up the correct information on the internet, and being able to properly document sources are generally required.
4. Online Reputation Management:
These days, when people want to learn more about a business, they typically go online to do it. As such, it has never been more important for good information that paints a company in a positive light to be what people find when they go online. Virtual assistants who work in online reputation management do whatever they can to promote positive online discussion of a particular organization. They might write positive reviews of an organization, comment on forums or other social media platforms, or help to remove negative information surrounding the organization. Generally, extensive computer and internet knowledge, experience with search engines, social media and experience with various Web 2.0 tools are a must.
5. Social Media Management:
Akin to working in online reputation management, many virtual assistants help to promote positive representation of a company or business through the major social networking sites, such as LinkedIn, Facebook and Twitter. A social media management professional might help create profiles on these networks, update them regularly, and promote positive communication with clients and customers to build longstanding relationships of mutual trust. Extensive knowledge of major social networking sites and good computer skills are a must.
6. Content Writer:
If you’re a good writer, then you may be in demand by many companies! Lots of professional organizations hire individuals to write online content for their websites, newsletters, blogs and other promotional materials. Good grammar, strong writing skills, and knowledge of appropriate style and format are necessary, and degrees in English or other related fields are a major asset to have but not necessary for some jobs.
7. Real Estate Assisting:
Selling houses and other property is not an easy task, especially in this economy. That’s why more and more real estate agents are hiring virtual assistants to help them with their work. Job duties might include posting classified ads for listings, creating fliers for open houses or other events, marketing a property in various locations online, speaking with and generating leads, and clerical tasks as well.
Just as someone has to write business and marketing content, someone has to go behind the writer and act as a proofreader who spots mistakes, errors, and makes sure the content reads in an easy, straightforward manner, and as editor to fix any mistakes that are found. These can range from factual errors due to faulty research or misunderstanding to simple grammatical mistakes. A keen eye for detail, skill with the written word, and the ability to “fact check” are required.
9. Telemarketing/Appointment Setting:
Today, more companies are hiring people to work out of their homes and make phone calls to market products or to set appointments for their sales force. If you feel comfortable talking to people/businesses over the phone, have a good phone presence, great attitude and are a self starter, this may be your ticket in obtaining a work from home job. Keep in mind you will need a quiet working environment, and a phone with call waiting disabled.
You can’t get anywhere in business without advertising and that advertising has to be targeted to the right people. If you are good at creating press releases, marketing and advertising content, articles, and advertisements, then this could be the job for you. An educational background in the field, copywriting, and the ability to present ideas in an attractive manner are part of the job description in most cases.
Even though list building is a tried and true marketing tactic, it’s still as relevant today as ever before. These days, you find list building everywhere, right from your Twitter account to your Facebook page. If you’ve never built a list, though, you may want to create an email list, which is probably the simplest way to get started. You can use the same list building techniques to help you make any type of online business more profitable. List building requires a certain amount of know-how, so we’ll be sharing some helpful pointers to make it easier for you to get started.
Don’t make the mistake of trying to do dozens of things at once regarding your list. Your main goal is to attract targeted prospects to your list. First you need a good landing page, then you have to drive quality traffic to it. Everything else is secondary to these points. Avoid making it more complicated by trying to do too much. If you can get the right audience to view your opt-in form or landing page, you’ll be on your way to success. That’s all it takes to start growing your list.
Safelists are not an effective list building strategy. You will only end up wasting your time if you go the safelist way. You might be tempted to try out safelists to grow your email list, but avoiding them makes more sense. You should be focusing on finding truly targeted prospects for your list. Your goal is to build a list that will help your business grow. Building a quality list takes time, and there are no instant solutions.
You need both patience and persistence to be successful at list building. You have to work steadily and consistently to build a list, which definitely takes perseverance. Patience is what allows you to push through any difficulties or delays. It’s best to be aware that these qualities are necessary before you even get started. You can’t expect instant results when you start building a list. Like any business goals, building a list demands a certain amount of knowledge, dedication and action. An email list can be utilized in quite a few ways once it’s large enough. A list can be monetized in a myriad of ways, depending on what kind of business you have. Once you have subscribers, you can promote any offers you choose to them. There are a huge number of affiliate products you can sell, though it can be even more profitable to create your own products. However, you should try to avoid bombarding your list with too many sales pitches, as this may cause your subscribers to simply leave. If you provide people with a steady stream of helpful hints, tips and even free gifts, they won’t mind it when you promote some products as well.
Fed up of working at a large and busy salon? Feel like being your own boss for a change? Becoming a mobile hairdresser is no easy feet but if you have the confidence and resources to start your own business, do it. It can be very rewarding!
Getting the Word Out
Think about your target audience and the best ways to approach them. People seeking mobile hairdressers could be stay-at-home mums, the elderly, people with disabilities, brides and bridesmaids, and others for whom it is important to find a hairdresser who can come to their home or venue.
Start spreading the word through friends and acquaintances. It could be worth offering special deals to your first ten clients or so. Always make sure to deliver good service as you can’t risk damaging your reputation if your mood is a bit off.
If you’re familiar with various social networks such as Facebook and Twitter, set up accounts for your business and use trending hashtags to tap into local audiences. It’s also worth looking into joining forums and directories. For example, there are many of these for mums and the disabled.
Keeping Yourself Organised
Keeping yourself organised is vital to business success. In order for you to be able to focus on hairdressing, think about employing an accountant or bookkeeper to take care of your finances and tax. It’s worth consulting a professional before launching your business.
Make sure you keep an appointment diary, and always have it on you so you don’t risk double booking clients.
Keep your equipment in check, always making sure you have the necessary items for your next appointment, depending on the service you’ll be delivering: cutting, dyeing, blow drying or the like.
It’s also worth keeping some of your diplomas or certificates on hand, especially if visiting new clients. They may wish to see proof that you’re qualified for the job.
Gaining New Skills
To stay ahead of the competition and show you really care about your job, attend the occasional course to gain some new skills and knowledge. Heard of a new technique for creating highlights? Look out for courses being held in your area.
You could also attend conferences and seminars further afield to gain valuable contacts and experience.
If you are using social media for advertising, be sure to mention these courses. You should also drop them into conversation when chatting to your clients.
Renewing Your Equipment
Don’t let your hair salon equipment get outdated. Old tools won’t leave a good impression on your clients so be sure to regularly inspect all your equipment to spot any signs of ageing.
For example, scissors can go rusty and electricals can simply start looking outdated considering the speed at which the industry releases new products.
In this article I want to set out the basics of starting your very own business on the internet working from home, even if you don’t know the first thing about Internet Marketing. This article can be used as a check list and will help you stay focused and make it easier to set up and improve your very own business from the comfort of your own home.
To help you begin your internet marketing career, I have listed the ‘Must Haves’ you will need, and to know about if you are to stand any chance of success.
Find a Market – Find a market before you decide on a product. Also try to find an area that you are personally interested in. If you do find something, it will be easier to stay motivated. Use Google to search different keywords. Try researching with Yahoo to see what else is selling. Check eBay and Amazon for all their different categories. And use the big Internet Networks to look for interesting markets. After your first project is up and running, then you can start looking for your next one. Remember it is very easy to jump from one project to the next before the first one is finished. So try to find a project that you like and stay with it until its making you an income.
Find a Product – After finding a market you will need to find a product to sell. You could search the internet to see what other people are selling to get some ideas. Or maybe you can sell a product as an affiliate or another affiliate’s product. Remember try to be original. If you are an imaginative person you could find a product someone else is selling and make it a little better, or different, and cheaper. If you choose to sell digital products you will find many extra benefits such as: no shipping or handling fee, low start up costs, and your profit margin will be close to 100 percent and your customer will get the product right away.
Get a Domain Name – You will want to have your own domain name. Try to think of a few different names because your first choices may not be available. Choose a short name and it will be easier for people to remember. If possible get domain names ending with .com or .co or .org or .net or .info etc you should also try to get a name to match your product. And use keywords in your domain name to get a better listing on search engines.
Hosting – The purpose of a hosting company is to keep your website running properly. They will make sure everything is working properly so your customers can navigate through it and buy your product or service. This is a very important. If your website is not working properly then you are losing money. You may find some free hosting companies, but you really do get what you pay for. It is much better if you use a paid hosting company.
Personal Website – If you do not have one already, create a personal website so your customers can buy your products 24/7. You will be competing with lots of other website’s so try to make yours stand out. If your site takes a long time to download your potential customers will go somewhere else. Remember its words that sell products not graphics. To get ideas for your website search the web and look for sites that you like.
Payment Processing – To collect money for your products you will need a payment processor. Make sure that you can accept all payment methods. You may also want to use PayPal. The more ways you can collect money the more sales you will make. And if you are selling a digital product you may want to use one of the big internet network companies.
Auto Responders – If you want to make your internet business easier, then you will want to automate as much as possible by using auto responders. You can automate a lot of your every day business tasks leaving you to concentrate on more important things. Here are a few examples: send out email ads to everyone on your list at regular intervals. Send out emails automatically whenever someone buys one of your products. Have all of your digital products sent out automatically. And with auto responders you can collect names and email addresses and add them to your list of customers.
Free Advertising – This may be a good place to start if your funds are limited. But this will be slower than paid advertising and will take a lot more time. If you are spending a lot of time with free advertising and not getting the results you like, then you may want to try something else. Keep in mind when using free advertising someone else may place their ad with yours and this is not very professional. Also when you join these free advertising sites it usually means everyone on that site can send free advertising to you. So you will receive lot of unwanted emails.
Paid Advertising – With paid advertising you should get better results. At first you may think posting your ad(s) to as many people as possible will make you the most money. But this is not a good idea for a couple of reasons. A lot of people will not have an interest in your product so they will probably not even read your ad. And you may be accused of spamming which is something you never want to do. So always try to place your ad(s) with specific targeted group(s).
Compile a List – This gets a big thumbs up. Start collecting a list of names and email addresses as soon as possible, add to your list often because it will make you money over and over again. Whenever you need extra money you can send an email promoting a product to your list. So you will want to collect names and emails addresses by offering free stuff and by having them join your newsletter and of course whenever they buy your product.
I mention a Newsletter above because it is a good idea to publish one to keep potential customers up-to-date with the product(s) you are selling or promoting.
I’ts important to promote yourself whenever and wherever you can. Invest part of your profits for good information that will help expand your business, and take the time to take that information on board and use it effectively.
You can be successful! Tell yourself this, because it is the first step to achieving your online home based business goals. Mindset is so important, but second to a can do attitude is the right mentor. After all, if you don’t know where to start, it’s hard to be confident.
In the world of online business there is no magic pill. If anyone tells you this, run the other way. They are not your mentor! If you want to make money online, it is very possible, and like anything else requires work. Trust me, I know this from experience. Over the years I have bought into some pretty ridiculous claims, hoping they were true while padding the pockets of liars. Sadly, there are a lot of these types out there. When I saw the write your own paycheck course, I was skeptical until I looked into it further. This course makes no wild promises, just tells you what is possible when you put their steps into action.
I would very highly recommend the write your own paycheck course. This is no nonsense, real information that if you follow exactly, will help you to earn an excellent pay online. This system has 12 different modules, or lessons that include powerpoint, video, audio, ebooks, and each module includes a homework assignment so you can practice what you learn. In all, there are 72 components that take you through millionaire mindset, list building, sales funnels, traffic getting secrets, and more. When you are finished with this course, you will feel great, but when you start earning money you will feel excellent! You can do this if I can, really.
I know that times are tough, and that it’s difficult to find true help on this topic online. There is a lot of junk out there. We are real people offering real results for real effort. There are several options on the website, including a free 9 video course, and an excellent affiliate page with opportunities to make commissions of up to 70%! I suggest doing as many of the options you can, as your chances of success are greater that way.
Believe in yourself and never give up. Just keep putting one foot in front of the other, all the most successful business people have had setbacks. If you run into a setback, rethink, replan, and get going again, it will make you stronger. I know I’ve said it already, but this system is great, and really will show you how to finally make money online from home!
The Facts Guiding Passive Income Streams
The passive income stream is but one which you are only required to spend hard work to at the start, after which you may let it run without any extra input, while still keeping a regular flow of cash. You may create passive income streams both online and offline. Offline passive income streams involve apartment rental, stocks and bonds, and royalties. Online passive income streams involve creating internet sites, affiliate marketing, operating a blog and regular membership websites. The explanations why the online strategy of generating revenue, rather than offline methods will create better passive income streams.
Online Passive Income Streams Require Much Less Start Up Cash
Normally, to make online passive income streams will not demand a large startup amount, while to create offline passive income streams will most likely require a substantial amount of money to be used at the start. For instance, if you work with leasing houses as your offline approach, you will require the original pay out to acquire houses in the beginning. In contrast, when you are building websites, this can be done with virtually no expenditure in any way.
Online Passive Income Streams Will Allow You To Get Excellent Marketing Capabilities
The online approach will help you build a skill you enjoy, like blogging or website creation, which could be quite satisfying. It will give you an opportunity to go out into essentially anything. We all prefer to accomplish something we not merely appreciate, but are efficient at, and you can even be generating heck loads from your pastime using online strategies. If you like food preparation, employ a selection of video clips in which you show people how you would create your perfect recipes. When you are into fashion, create an e-book or perhaps content articles which will demonstrate your expertise in designing or styling. There are certainly numerous circumstances when folks are not going to generate much money offline like they should online.
Online Passive Income Streams Let You Perform Business From Anywhere You Are
The online passive income streams can be developed from the comfort of your own house. A laptop along with an internet connection and you should be on the go. Creating offline passive income streams necessitates not only a computer along with an online connection.
With Online Passive Income Streams You Could Develop Different Ventures In A Short Time
After you have perfected one particular online business approach and are taking advantage of a passive income stream from it, it is extremely easy to copy the process. The upswing and duplicate procedure is not simple in offline businesses. You don’t even need to stick to one particular market, you could enter into whatever you desire. It’s just about getting the marketing capabilities perfect. The moment that is conquered you can master any kind of online market you prefer!
Through the entire post I have differentiated between online and offline approaches and have asked you to consider one or the other yet as the internet is becoming so much a part of everyday activity at present, any kind of business that doesn’t have an online reputation is significantly losing. Any offline technique which chooses to disregard the internet is offering its competitors a lion’s portion of the market.
But if you’re going to start a business, an online business can be a great starting point. You have no workers to pay, no rent, faster revenue and minor start up cash.
If you run a new internet business, then it could be quite challenging to advertise your brand name by yourself in the market. In any style of business, the only approach to survive is to have a consistent flow of prospects and enquiries regarding the product or service you offer. This goal can be achieved by employing the right internet marketing strategies. Many newbies do not fully grasp the concept of internet marketing and fail in their marketing campaign. If you want to be off this list, then here are a few ideas on how to do internet marketing effectively and to bring home the bacon.
SEO & SEM
Search engine optimization and search engine marketing can be the most affordable solutions for any business to boost their online presence. By ranking your website on the very first page of search engine results, you are tapping into a huge number of people looking for what exactly you offer. SEO is often a medium to long-term internet marketing strategy. You have to pick the right keywords and know how to strategically place those keywords throughout your website to get a good search engine ranking.
Pay Per Click
PPC Pay per click (PPC) promotion includes purchasing advertising slots on search engines, social networking sites, and/or third party sites to achieve prompt traffic. PPC advertising can be a short-term OR long-term online marketing strategy. It depends on if you have the budget to continue to use PPC.
An effectively designed website is the first step in internet marketing for small business. When you’ve got a website that is not built in a professional manner, then you are presenting a very poor image of your business among the internet users. Regardless of how big or small your company is, your website creates the first impression about your business to your customers. Therefore, ensure that your website is properly designed in order to give the right signs among the customers. This does not mean it has to be huge, it can be a one page website as long as it’s simple and easy to understand for the customer.
A professionally designed website only converts about 25% of its targeted traffic into potential prospects, the rest simply go away forever and do not return, until you capture their e-mails with an opt-in form and keep in touch with them. E-mail marketing and newsletters is a fantastic strategy to increase conversions and connect with all of your current clients for repeat business. No matter how you send people to your website, you should capture their emails to continue to market to them.
Keeping in touch with present clients and earning new ones via social media websites is becoming more essential for any business. It becomes important to have a strong presence on social networking sites like Facebook, Twitter, MySpace, YouTube and other sites to get more and more customers. Millions of people login to these social media sites every day, thus marketing on these sites will boost your sales significantly. However these sites are not for hard selling but rather for referring others to products.
Article marketing is another free technique to get targeted traffic to your business. It is nothing but writing and submitting articles to article directory sites. When you do that, your articles will be listed in those directories and also sometimes in search engine results. You can leave a web link in those articles to your company website. When somebody reads your article and likes it, he may click the link to visit your website. From there, you’ll be ready to advertise your product by means of your website.
Although these are not all the strategies that are available, these internet marketing strategies are cost-effective yet efficient. When you utilize them properly, they can drive huge targeted traffic to your website.
Getting a firm understanding of your ideal prospect will not only help you sell more stuff, but it will also help you to relate with your prospects much better. You will have far more success if you can relate with the problems, the desires and the fears that your prospects are feeling.
Who Is Your Ideal Prospect?
First of all, it is a good idea to get clear on who your ideal prospect is. A good way to get clear about this is to ask some simple questions about this ideal prospect….
• What are his/her goals?
• What motivates them?
• What are they looking for?
• What problems are they facing?
• What do they fear the most?
• What is their dream that keeps them going?
Just answering these questions alone will give you a much better idea of who you are trying to talk to in your marketing. Most people do not just step into success in their business, so chances are pretty good that you may have faced many of these fears and problems in your own life.
Learn To Relate With Your Prospects
People naturally like other people that they can relate with. If you can relate to your prospects they will see that you are just like them.
They will listen to what you have to say if you can relate to them in a way that makes sense. If your prospects are looking for leads for their business, you can relate to them by telling them about your past struggles with getting leads.
Think About This Person Every Time You Market
When I began marketing online I really had no idea who I was marketing to. I had a product that I wanted to sell and I was promoting it blindly. I didn’t know who exactly I was looking for… and this made it very difficult for me to sell anything.
Now that I have taken the time and given this some thought, I know exactly who my ideal prospect is.
Knowing my ideal prospect helps me to provide relevant information and relate to people much better. If you have a product or service, you need to ask yourself what problem it solves and then ask yourself who has these problems.
When you put some thought into these questions it will make your marketing message much clearer. Plus it will help you relate with prospects and the situation that they are in. This will make them like and trust your opinions and suggestions much more.